You’re getting attention.
But it’s not turning
into customers.
We build and manage the system behind your content
— so it actually converts.
Most businesses
don’t have a traffic problem.
They have a conversion problem.
More content won’t fix it.
A better system will.
The System
We build the system
that turns attention into customers.
01
Website
FOUNDATION
Your foundation
that converts
02
Content
ATTENTION
Drives consistent
attention
03
CONVERSION
Turns interest into
customers
Most businesses are missing one
and it's costing them customers.
When the foundation is right,
everything scales.
The best businesses don’t just look better —
they convert better, retain better, and grow with less friction.
How It Works
1. Diagnose the gaps
Find where attention drops and why visitors aren’t converting
2. Rebuild the system
Rebuild your website, content, and flow into one system
3. Relaunch for conversion
Turn traffic into consistent leads and customers
No bloated agency.
No wasted effort.
No fluff.
Just focused relaunches for business websites ready to scale.
"PixelPony Marketing helped us move from just being visible to actually converting - refining our strategy and driving real sales."
Kristin Aydin Flying Tuba Toys
"Quick turnaround times are a must in our business - PixelPony truly understands what drives success in today's digital landscape."
Rob Schuyler DiscoNifty
"PixelPony Marketing not only boosted our online visibility but also transformed casual visitors into loyal customers and listeners."
Mark Tisdall WallPen North America
Pricing
Simple pricing. Real results.
Most businesses are missing one
and it's costing them customers.
Frequently Asked Questions
How long does it take?
Most relaunches take between 4–6 weeks depending on scope.
This isn’t a dragged-out project, it’s a focused rebuild designed to get you to a better result, faster.
What do you need from me?
Very little, honestly.
We’ll guide the process and only pull you in when needed - typically for direction, feedback, and approvals. The goal is to keep this efficient so it doesn’t become another thing on your plate.
Is this just a website redesign?
No, and that’s usually where most businesses go wrong.
This is a full rebuild of how your brand presents, communicates, and converts online. That includes your messaging, structure, and the flow behind your site — not just how it looks.
Do you help with content as well?
Yes, but only where it supports the overall system.
Content plays a big role in attracting attention, but the focus here is making sure that attention actually turns into leads and customers. If needed, we’ll guide or support content as part of that.
What kind of businesses is this for?
This is best suited for owner-operated businesses that are already generating revenue but feel like their brand or website hasn’t caught up. If you’re actively growing and investing in your business, this is designed for you.
What results should I expect?
The goal is simple:
A clearer message, a stronger online presence, and a system that turns more of your existing traffic into customers. Most clients see improvements in how their brand is perceived, how users move through the site, and ultimately how well it converts.
Why not just update my current website?
You can, but most of the time, small fixes don’t solve the real problem.
If the foundation isn’t right, tweaks won’t get you where you want to go. This is about rebuilding it properly so it actually supports your next stage of growth.
Do you offer ongoing support after the relaunch?
Yes, if it makes sense.
Some clients continue working together to refine, optimize, and build on the system over time. But it always starts with getting the foundation right first.
Case Studies
Commerce Dental
Web Development / Video Production / Photography
wallPen North America
Brand Strategy / Video Production / Podcasting
Pretty Sweet Acres
Brand Strategy / Web Development / Email Marketing
Commerce Dental
Services Used:> Custom WordPress Website Redesign
> Video Production & Editing
> Before & After Image Integration
> Performance Optimization for Speed & SEO
Transforming Patient Experience:
How Commerce Dental Turned Their Website into a Growth EngineCommerce Dental wanted a website that not only looked modern but also functioned as a true marketing asset. The site was slow to load, and didn’t effectively highlight the quality of their work. As a result, visitors weren’t sticking around, and potential leads were slipping away.To change this, we updated their website, focusing on both aesthetics and functionality. The revised site was designed to inspire trust, improve user experience, and ultimately convert visitors into new patients.Key improvements included:> Before-and-after galleries that showcased Commerce Dental’s impressive results, building confidence with prospective patients.> Professional video content that introduced the team, highlighted key services, and brought the practice’s personality to life.> Performance optimizations that improved load speed, enhanced SEO rankings, and ensured a seamless browsing experience.The Result:A modern, high-performing website that now acts as a powerful marketing tool for Commerce Dental. By combining strong visuals with strategic design, we helped them increase engagement, improve lead generation, and build stronger connections with prospective patients.
wallPen North America
Services Used:> Video Content Production & Editing
> Podcast Strategy & Production
> Social Media Distribution
> Lead Nurturing via Content Marketing
Building a Media Powerhouse: How WallPen North America Transformed Outreach with Video & PodcastingWallPen North America needed a strategy to break through the noise and connect with potential customers in a meaningful way. They wanted to position themselves as industry leaders while driving engagement and nurturing leads.Our solution combined dynamic video content with a dedicated podcast designed to educate and inspire.The videos showcased WallPen’s cutting-edge technology in action, capturing the precision, versatility, and craftsmanship behind their vertical printing system. Meanwhile, the podcast featured insightful conversations with industry experts, operators, and creatives, giving listeners a behind-the-scenes look at the world of wall printing.Each piece of content was designed to inform while reinforcing WallPen's credibility. The videos highlighted technical details and creative possibilities, while the podcast built stronger connections with prospects through engaging stories and expert insights.The Result:Over 36,000 podcast plays, increased social media followers, and a significant boost in brand recognition — positioning WallPen North America as both an innovator and a trusted resource for entrepreneurs exploring the world of vertical printing.
Pretty Sweet Acres
Services Used:> Video Content Production & Editing
> Podcast Strategy & Production
> Social Media Distribution
> Lead Nurturing via Content Marketing
From Boutique to Boom: How We Scaled an Influencer-Driven BrandPretty Sweet Acres had built a loyal following, but turning that engagement into consistent sales proved challenging. While their audience loved the brand, their Shopify store wasn’t optimized to convert interest into purchases.We started by improving their Shopify store’s user experience (UX), streamlining navigation, enhancing product pages, and refining the checkout process to reduce friction. Clear calls-to-action, improved product descriptions, and lifestyle imagery helped align the shopping experience with the brand’s personality.Next, we implemented a strategic email marketing campaign, designed to nurture leads, promote bestsellers, and re-engage past customers. This included segmented email flows for abandoned carts, post-purchase follow-ups, and personalized product recommendations to boost retention.To accelerate growth, we leveraged Pretty Sweet Acres' engaged influencer network. By integrating influencer-driven content, we maximized reach and drove high-intent traffic directly to their improved Shopify store.The Result:A 96% increase in conversions and a stronger, more engaged customer base that continues to fuel growth.
Unitec Laboratory Services
From Invisible to Industry-Ready: How Unitec Laboratory Services Got a Website That Works as Hard as They DoUnitec Laboratory Services is an ANAB-accredited product testing and compliance lab with offices in San Diego, Hong Kong, Taipei, and South China. They help manufacturers and brands meet regulatory requirements across the US, Canada, Europe, and beyond, a highly credible, in-demand service. The problem? Their website didn't reflect any of that.The old site was generic, hard to navigate, and gave prospective clients no clear sense of what Unitec tested, who they served, or why they were the right choice. For a business where trust and credibility are everything, a weak web presence was quietly costing them leads.What we built:
We rebuilt the Unitec website from the ground up on Squarespace, structured around the industries they serve - Homewares, Toys, Consumer Accessories, and Beauty so manufacturers could immediately find their product category and understand exactly what Unitec could do for them. The new site leads with their ANAB accreditation, global lab network, and compliance expertise front and centre, turning their biggest credibility signals into conversion tools rather than buried footnotes.Key improvements included clear service pages for each product category, a streamlined contact flow, an resources section to support SEO and inbound leads, and a site architecture built to scale as Unitec adds new services and markets.The Result:
A professional, trust-building website that positions Unitec as the compliance partner they've always been - one that manufacturers and brands can find, understand, and contact with confidence.
Unitec Laboratory Services
Dr. Charles Goldberg & Associates — Downtown Toronto
Web Design / Brand Positioning / Conversion StructureThe Challenge
Dr. Charles Goldberg has spent over 30 years building one of downtown Toronto's most trusted dental practices — and a résumé most dentists could only dream of. As Team Dentist for the Toronto Maple Leafs for nearly two decades, and currently on staff with the Toronto Blue Jays and Toronto Argonauts, his credentials are extraordinary. The problem was simple: his website wasn't telling that story. A practice with that level of credibility deserved a digital presence that matched it — one that could turn a Bay Street professional searching for a downtown dentist into a booked appointment.What We Built
We rebuilt the site to lead with what makes Dr. Goldberg genuinely different. The pro sports connection isn't a footnote — it's a trust signal that immediately answers the question every new patient is really asking: is this dentist good enough for me? We structured the site to answer that question in the first five seconds.Key improvements included clear navigation across both cosmetic and general services (covering everything from porcelain veneers and implants to sleep apnea and nitrous oxide), a prominent location section that made the Bay & Queen address and PATH access feel like an asset rather than an afterthought, and a patient-first tone that reflected the practice's 30-year reputation for treating patients like friends.The Result
A website that finally reflects the calibre of the practice behind it — giving downtown Toronto professionals an immediate reason to book, and giving Dr. Goldberg a digital foundation that works as hard as he does.